Over the course of two years, we partnered with a pharmaceutical client to document a series of real patient stories — each centered on individuals living with a rare and chronic disease who had found life-changing success on a groundbreaking new treatment. We filmed in living rooms, backyards and communities across the country, capturing not just health outcomes, but the everyday resilience, humor and humanity of people reclaiming their lives.

In the process, we learned what it truly means to produce with care — to create space for honesty, to protect vulnerability, and to build trust at every step of the way.

Every patient reached out afterward to share what the experience had meant to them. We're still in touch with several of them today. That level of connection — human to human — became a guidepost for how we work. We’re careful with people’s stories, and we collaborate closely with our clients and agency partners to ensure every detail is handled with integrity and respect.

This project was more than a campaign to us. It was a turning point — one that helped define our creative/production philosophy and inspired us to found Heliotrope Productions. The lessons we learned here continue to shape how we show up, shoot and share stories that matter.