We were commissioned by a longtime agency partner to bring their latest direct-to-consumer pharma campaign to life — producing (Barb) and directing/photographing (Adam) a series of stills and video vignettes for their client’s flagship treatment. At its heart, this was a story about return — to routine, to connection, to life as it once was.

When you live with a condition that causes chronic weakness, that’s a big deal.

Los Angeles proved the perfect backdrop. Over multiple days, we moved from Pacific Northwest-style camper setups in a Griffith Park pine grove to suburban life in Pasadena, then out to wide-open trails in Topanga Canyon State Park.

With a nimble crew and professional talent cast to reflect real patient demographics, we moved efficiently while keeping performances natural and emotionally specific. It was a big production — motorhomes, wardrobe racks stretching down the block, lots of crew, company moves — but what we were really capturing were the moments that mark a return to living fully.