CASE STUDY:
“BIG TO US”
CHILDREN’S WISCONSIN
A new client approached us with a :30 script designed to remind the community that Children’s Wisconsin is more than a nationally ranked children’s hospital — it’s also a trusted network of primary care clinics for kids of all ages throughout Milwaukee and beyond.
We brought that message to life by capturing real families and real doctors in a real clinic. Through both video and stills, we highlighted the everyday care that happens outside the hospital walls — the kind rooted in listening, empathy, and connection.
The result?
A campaign that feels as warm and personal as the care Children's Wisconsin clinics provide every day.
he·li·o·trope·ism
(noun)
a plant’s directional growth
or movement toward the light
At Heliotrope Productions, we’re here to grow your ideas through thoughtful storytelling.
The name reflects how we work: Collaborative, adaptive,
and always focused on what matters most: Our clients’ vision and the integrity of the stories we tell.
Together, let’s reach toward something remarkable — and make it shine bright.